To this end, 165 WoW players completed an online questionnaire and answered questions related to their guild membership.
their guild can be predicted by players’ satisfaction, investments, and perceptions of alternatives to their guild. In the current study we focus on the MMORPG World of Warcraft (WoW), with the main aim to examine whether guild commitment and players’ intention to remain in. Guild membership can be beneficial to game progress, and offer opportunities for social interaction. Many MMORPG offer players the possibility to become a member of a guild, a hierarchical organization of characters with common objectives.
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